Obsidian Insights

A boutique AI and product studio specializing in crafting intelligent systems, data platforms, and AI-driven products with engineering rigor and design excellence.

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Aria — ARIA is an iOS executive assistant for solo professionals and small service businesses: scheduling, client follow-up, and live voice. Coming to the App Store.
Contact — Talk to Obsidian Insights about AI systems for your business — discovery sprints, agent builds, and practical automation.
Agents — Meet Obsidian Insights AI agents for scheduling, marketing, wellness, home efficiency, design, and AI training.
About — William McBride spent 18 years building technology for large enterprises. Obsidian Insights brings that operating discipline to small businesses.
Insights — Field notes on practical AI for small business owners: what works, what to sequence first, and what to keep human.
Privacy — How Obsidian Insights collects, uses, and protects your information, including data handling for our AI agents and website.
Terms And Conditions — The terms governing use of Obsidian Insights websites, AI agents, and services, including acceptable use and service limits.
Sms Consent — How Obsidian Insights obtains SMS consent, what messages you may receive, and how to opt out at any time by replying STOP.
Sms Consent Sample — A sample of the SMS opt-in flow and message formats Obsidian Insights uses, including opt-out instructions.